Its seems all the web is abuzz with idea of user generated content (UGC). And well it should be. Whether it is YouTube, MySpace, or your local newspaper’s web site, millions of everyday people are writing comments, posting videos, and creating web pages for millions more people who spend hours, surfing, viewing and interacting with this home grown content. The entire trend is just one more example of the "control" culture fostered by countless technology trends iPods to DVRs. What we are witnessing is the culmination of what started 25 years ago with the most basic remote control for your television.
It seems like everyone outside of radio and television assumes that every station has an 18-wheeler full of prizes sitting out behind the studio. For most stations, this is far from reality and quality prizes can sometimes be few and far between.
We have taken another step to help keep you front and center with your audience. Your members can now put your rewards program directly on their iGoogle, My Yahoo, or My AOL home page.
Integating your rewards program with your local contests is a proven method of building your audience database and helping to drive more listening/viewing appointments. Your goal should be to integrate EVERY contest you run. With this in mind, here is a quick tip for tying in an on-air ‘qualifying’ contest…
One of our prior Need to Know tips focused on the need for a well-communicated plan of the benefits that you will extend to your audience who join your database. Maintaining an on-going set of valued benefits is critical to build your database, and even more critical to keep your most loyal database members interacting with the station.
We highlighted the importance of measurement in a previous post. Constructing a plan of action to promote your database program is important, but you won’t maximize your success until you also have a formal process of measurement and review of the plan’s progress.
We are often asked to provide input on the copy for the recorded promos and live liners promoting a station’s database. Great promos are part art and part science, and so there is no one formula for success. That being said, we are big proponents of the element of surprise.
Were you aware that the StickyFish Rewards platform has a new face ? Our new platform will allow you to enjoy several new advantages and features. Keep reading to learn about the new features you will have available to you once your site is upgraded.
When members register in your database, they are sent a confirmation email. The goal of this email is to verify that a member has provided a valid email address and to get them active in your rewards program. This drives more web traffic and more listening appointments for your station.
In last week’s tip, we mentioned that your best sellers are often sitting in front of the microphone/camera. When it comes to your database, a strong endorsement from your on-air personalities can do the work of 10 recorded promotions.
