You don’t often get the chance to take everything you’ve learned and start over from scratch. However, this summer, we gave our product development team just such an opportunity. We challenged them to create new contest functionality that would make it easier for consumers to enter, easier for you to administer, and easier for you to create world-class contests that are visually appealing to both consumers and the contest sponsors you want to reel in.
They eagerly took on the challenge and the end result is a set of new contest features for StickyFish coming out this October that will kick your contests into a whole new gear. Here a just some of the highlights of the new contest features we will be rolling out:
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Hi Everyone…this is Michael Kay…chiming in on an often overlooked asset of your StickyFish program…the survey engine. I can tell you that in the 25+ years of programming radio stations in my previous life, I would have killed for StickyFish. Sure StickyFish will allow programmers to generate thousands of listening appointments, and double or triple your internet activity – but you also have your own local research department at the tip of your fingers!
Recently one of our newest clients in a mid-sized Texas market posted a local programming survey; testing potential diary keepers on the satisfaction levels of its morning show, when and where they listen, music preference and more. Over 1,000 surveys were completed. That’s a home run in anybody’s ballpark.
This station hit a grand slam by posing one final question in the survey:
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Football season is almost here! As soon as you know it, Summer will be over and NFL Football will be in full swing. Our Pig Skin Picks Predictive game which features the weekly NFL match ups will go live on September 1st, enabling members to make their predictions before the first game kicks off Thursday, September 4th.
Here are all the details…
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The Fall Book starts in less than one month for our radio clients. From a marketing perspective, you probably have a lot happening right now. In all the hustle, don’t forget to put your audience database to work for you. You don’t want to leave one of your most powerful guns in the holster as you fight for higher ratings this Fall.
Here are the two most critical areas to review:
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If you use our StickyFish Service, you have probably already converted your site to our new template (see our posting on a New Face for the ‘Fish). A lot of upgrades came with this new template, but we wanted to draw your attention to one in particular that allows you to customize the graphics and page layout for almost any points promotion you run….it’s called the ‘HTML Overrride’.
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Did you know that your StickyFish Rewards program provides you the ability to build your own customized web pages inside the program "skin"? We have clients use these as "jump" pages for special promotions, to host contest-specific rules, to consolidate links to point earning instances for a specific advertiser,and in many other ways.
Here is how you can host a custom page with in your StickyFish program….
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We are excited to announce that a new line up of syndicated trivia content will be posted in September. We like to rotate into new themes and topics on periodic basis in order to keep the content on your rewards sites fresh and engaging…and to keep your members frequently interacting with your rewards site.
Here are the details of the new Trivia line up…
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We have long promoted the concept of ‘Tribal Email Marketing’, which essentially boils down to sending the right content to the right people. Delivering relevant content via email increases open rates and response rates. With this in mind, we thought we would pass along a simple idea to help you offer more relevant content via email and make a little money in the process.
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We recently had the opportunity to launch the new “Movin Rewards” Program on our StickyFish service for KMVN in L.A., and the response from their audience has been huge right out of the gate.
According to Jimmy Steal, VP of Programming, "The results have exceeded my expectations. In the last 30 days, we have driven over 65K forced listening appointments, generated 1.6 million addition page views to our web site, and enrolled more than 35K listeners. Frankly, I am blown away!" Dianna Jason, Sr. Director of Marketing for the station added, “We are thrilled with the early results and the Movin Rewards program is rapidly becoming one of the central branding elements of the station.”
How did they drive that many listening appointments, pageviews, and registrations so quickly?
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This blog is your source for 'What You Need To Know' to get the most value out of your StickyFish and Tribal Direct services. Share your own thoughts, ideas, and examples of success! Add comments to any one of our blog posts or email us if you have an idea for a future posting or would like to contribute as a guest author.
