Hi Everyone…this is Michael Kay…chiming in on an often overlooked asset of your StickyFish program…the survey engine. I can tell you that in the 25+ years of programming radio stations in my previous life, I would have killed for StickyFish. Sure StickyFish will allow programmers to generate thousands of listening appointments, and double or triple your internet activity – but you also have your own local research department at the tip of your fingers!
Recently one of our newest clients in a mid-sized Texas market posted a local programming survey; testing potential diary keepers on the satisfaction levels of its morning show, when and where they listen, music preference and more. Over 1,000 surveys were completed. That’s a home run in anybody’s ballpark.
This station hit a grand slam by posing one final question in the survey:
“Would you like to be contacted by phone to share more of your opinions about the programming of this station?” 427 listeners ‘opted in’ indicating they would be willing to share additional thoughts about the programming of this station by phone. That’s putting StickyFish to work!
Imagine gathering critical research about what programming hills your station owns, where your blind spots are, and where your station can grow. Sort the research by age, gender, and zip codes or go ahead and cross-check respondents that choose your station or morning show as the ‘2nd favorite’. This opens up a wide range of research possibilities if you find yourself in a head to head to head A/C or Country battle.
Don’t forget you can also make use of your Tribal Direct email engine to create ‘sub categories’ of email lists from the respondents to your survey – allowing you to reach out to specific listeners with additional questions off line. Budgets are tight, and most stations simply don’t have the ability to spend thousands of dollars commission annual research. With StickyFish, at no additional cost, you can perform local research weekly, monthly or quarterly if you choose, identifying trends and staying ahead of the curve.
Be sure to ask our team how StickyFish can deliver the research you need to keep your finger on the pulse of your audience.
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