The efficiencies of the Internet are undeniable, and when it comes to researching a radio playlist, these efficiencies are now more obvious than ever. Many of our radio clients have already made the switch from call-out based research to using online research to find out what their audience thinks and many more are looking to make the switch soon.
We are excited to announce that StickyFish will soon be able to serve all your music testing needs! We are already deep into development of a full-featured music testing service that will be completely integrated with your StickyFish program. Here are just some of the features of the new music testing platform that will roll out on or before February 2009:
Build a music advisory panel
- Single registration for rewards, newsletters, contests, and your music advisory panel
- Use StickyFish points incentives to recruit new panel members and keep them active
- Listening habits and other perceptual information are captured via customizable panel surveys
New front end allows you to test as many tracks as you want, as frequently as you want
- Multi-song tests
- Upload your own hooks or access a library of hooks*
- Reminder emails drive panel participants to a simple-to-use flash interface to take each test
New on-demand music test reports
- View track-by-track ratings, trends over time, and key metrics like familiarity, weighted positive and potential scores, burn, and more
- Filter reports by panel demographics and other factors
- Exclude suspect responses from your reports both manually and automatically
* Additional fees may apply for hook streaming and access to the library of hooks.
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