As we announced last year, we will be rolling out an all new full featured Music Testing program. The new program, called Virtorium, will be in beta release in March and broadly available in April. Here is a quick overview of the features of the new system:
Build a music advisory panel
- Single registration for rewards, newsletters, contests, and your music advisory panel
- Use StickyFish points incentives to recruit new panel members and keep them active
- Listening habits and other perceptual information are captured via customizable panel surveys
New Front End allows testing of as many tracks as you want, as frequently as you want
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Multi-song tests
- Upload your own hooks or access a library of hooks*
- Reminder emails drive panel participants to a simple-to-use flash interface to take each test
New On-Demand music test reports
- View track-by-track ratings, trends over time, and key metrics like familiarity, weighted positive and potential scores, burn, and more
- Filter reports by panel demographics and other key factors
- Exclude suspect responses from your reports both manually and automatically
More information on this exciting new part of our service offering will be put out in the coming weeks.
*Additional fees applie for access to the library of hooks
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Oh man I can’t wait for this! I’m so excited…hope it’s a smooth transition!
5:08 am on 1/21/09