Continuing our series on How To Fail Miserably with Your StickyFish program…
Do you want to increase appointment listening and TSL? If you don’t, then simply ignore our guidance to reward listeners for tuning in at specific times throughout the day.
After all, who needs hundreds of thousands of forced occurrences with the broadcast each month? That won’t impact ratings. PPM reports plenty of TSL anyway…who needs more? By the way, stations that aggressively use StickyFish to reward forced listening show the strongest correlation to dramatic increases in web traffic. But hey, for some stations web traffic doesn’t really matter that much because they already have way more web traffic than they need. So if your strategy centers on lower levels of forced listening and lower web traffic, then by all means, forgo rewarding your audience to tune in!
Stay tuned for more steps on how to fail miserably!
Or if you're interested in steering clear of these pitfalls, check out our online training and best practices at http://www.enticentsupport.com
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