Continuing our series on how to fail miserably with StickyFish…
If you don’t care about growing your database, increasing web traffic or lifting your ratings, simply ignore our guidance to integrate your local prizes and on-air contesting with StickyFish.
After all, it is brutally difficult to carve out that extra pair of concert tickets and say on the air “Hey, if you couldn’t get through on the phones, don’t forget there is a another pair of tickets up for grabs for members of our loyalty program….just go the website and sign up today.” Heck, your audience doesn’t deserve another chance to win anyway. You might have to shut the station down to do that with any discipline at all. If you want to make the program less relevant to your audience and more difficult to promote, feel free to never integrate your local prizes and on-air contests. Trust us, your plan will work and your program will never reach its full potential.
Stay tuned for more steps on how to fail miserably!
Or if you're interested in steering clear of these pitfalls, check out our online training and best practices at http://www.enticentsupport.com
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