A couple of weeks ago, we gave you a few tips on communicating with your database via email. You can read that full post here but one of the key points was to use personality endorsement to improve chances of your message being read and acted upon.
Rock radio programming consultant Fred Jacobs echoes that sentiment in a recent blog called The Cult of Personality and states the importance very clearly and eloquently. In it, he references a MediaPost article to further illustrate the impact of endorsement.
Media companies and sports teams have a tremendous marketing advantage, but often fail to use our prime assets effectively. Activate your most high profile air talent, television anchors, sports personalities or newspaper columnists to deliver personal, relevant messages!
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