One of music’s hottest stars is Chris Daughtry.  Another product of American Idol, Daughtry’s string of hits has made him one of the most promotable artists at pop radio.  A new contest featuring Daughtry has been activated for CHR, Hot AC and  AC affiliates participating in Triton Loyalty Prize Closets.

Members can not only win is new CD, but are also invited to view and rate Daughtry’s new music video “Life After You”, choose their favorite Daughtry song of all time, participate in Daughtry trivia and answer a short survey.

Here are a few ideas for promoting the features:

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Ever wonder how to get rid of an entire recurring set worth of instances without having to delete them one by one?
The answer is here!

You can delete a recurring set by taking the following steps:
For example purposes we have used the Listen & Win module, but the same rules apply to other recurring set modules.

Delete the inactive instances of the Recurring Set first:
1.Navigate to Points Modules>>Listen and Win
2.In the lower section labeled "Upcoming", find the Listening Appointment that needs to be deleted and click on its title
3.Click the "Edit Recurring Set" button
4.On the Display Tab, scroll down and click "Delete This Item and Future Ones" (This will delete the entire recurring set for that Listening Appointment).

Now delete the remaining active Listening Appointment:
1.In the top section labeled “Active”, find the Listening Appointment that needs to be deleted and click on its title
2.DO NOT click the "Edit Recurring Set" button
3.Click on the "Setup" tab and change the start date and end date of the item to a date in the past (this will remove this item from the site)
4.A message will appear at the top of the setup tab stating “That GetPoints instance is closed.”
5.Navigate again to the main Listen and Win module page by going to Points Modules>>Listen and Win
6.A dialog box will pop up with a message stating you have unsaved changes.
7.Click "OK".
8.The Active instance of the Recurring Set has been deleted. 

Congratulations!  You have now deleted a Recurring Set and you are well on your way to becoming a Stickyfish power user.

As manager of your rewards program, you have the power to control your points. 

Don’t panic.  This points economy guide makes the process of managing your economy simple and straightforward.  And, if you closely follow our guidelines, you will enhance the long-term value in your program while maintaining a balance in your system and insuring fairness for all members.  Following this points economy guide is our strongest recommendation.

There are several principles at the heart of the points economy strategy:

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This new contest/content feature is now active and live on Rock and Classic Rock stations participating in Triton Loyalty Prize Closets.  The contest is for an autographed guitar (pick guard shown here)  and a  copy of both Guns N' Roses Cds: Chinese Democracy and Greatest Hits.  Members can participate with an opinion poll about the band, review and rate Chinese Democracy, view and rate GnR video and answer trivia.  

There are many ways to connect this to your listeners.  Using a screen shot of the contest graphic as a hook on your main web page (remember to embed the link directly to the url) will attract fans to the content, which in turn converts them to become members!  Here are some ways to use the content effectively:

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 When you think about it, your loyalty program is offering tens, if not hundreds, of thousands of dollars in prizes, benefits, rewards and opportunities each year.  Are you making the most of it?  

There are many ways to successfully promote the value of your loyalty club.  An age-tested simple recipe for successful marketing:

Tell Them What You’re Going To Do (tease it)

Tell Them What You’re Doing (promote it)

Tell Them What You’ve Done (back-sell it)

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The Grammy Awards are coming this Sunday night, and your members are invited to Pick the Winners!  Affiliates accepting the Triton Loyalty Prize Closets are invited to enter to win the music of the Grammy Awards, and participate in a Pick The Winners feature.  Using the survey, tool, members select who they think will win in 11 major categories.   Here is how overall voting is going so far:

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 This Taylor Swift contest and accompanying content promotion is now active on all CHR, AC and Hot AC stations accepting Triton Loyalty Prize Closets.  Taylor is one of the hottest artists in the music industry today.  This interactive promotion allows your members to participate in rating her latest music video, picking their favorite Taylor Swift song, sharing opinions and thoughts on Taylor and participating in a Taylor Swift Trivia Challenge.  They can also win Taylor's new CD-"Fearless" and rate her new single just released "Today Was a Fairytale".  There are many ways you can connect this content to what you're already doing on the air.  For example:

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Did you know that you can easily run the same piece of content across all of the programs in your cluster?

This applies not just to points earning opportunities but prizes as well.  That means that you can offer one prize to all the members in all of your programs at once.  This is also handy for surveying your entire cluster worth of databases instead of just one.

How do you do it?
All you need to do is set up your content as normal on the site of your choosing.  Once you have everything ready to go, simply send an email to success@tritonloyalty.com and be sure to include the Instance ID of your item and the name of the sites you need the item added to.  From there, our trusty support team will add your item to each of your sites in a jiffy!  It’s that easy!

What would you say if I told you of a radio station that's had an active loyalty club for over five years, continues to grow new members at a rate of over 100 per day, generates an average of 15,000 responses on their morning show's listen & win feature, and attracts nearly 40% of their members to participate each month?  

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 There has been some noise in the radio industry the past few weeks regarding the validity of music testing through a listener database.  A research company offering traditional forms of music testing (solicitation and execution of survey via telephone) has strongly suggested that tracking music opinion online and measuring responses from your database results in unreliable data. As with every aspect of our lives, various forms of research methodology offer both pros and cons.  No matter what form of research you use, knowing the limitations and advantages will help you apply the results wisely.  Now, about using the music survey tool with your existing database:

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