The philosophy managing your points economy is something each administrator should spend time analyzing. With focus, discipline, structure and planning, you can protect against aggressive point collectors accumulating millions of points and taking your prize opportunities hostage!
A new contest has been added to all stations participating in a Prize closet. A featured, custom contest for the Grammy Awards.
The elements include:
Your mother always told you to remember to say "please" and "thank you". As you administer your loyalty club, remembering your manners is a great lesson in the process of rewarding engagement!
An engagement program is all about rewarding positive behavior, but we often fall into the trap of the program being all about points and the collection of point. A loyalty relationship with members is not merely a points program or just another way to manage contests. It's more than just a way to bribe the public into doing what we want!
It's a relationship that offers benefits for taking part in activities that our audience already finds attractive! Points are the Thank You!
In an effort to better meet the needs of our clients (particularly those in the Pacific Time zone ) Triton Loyalty’s support desk is now on extended hours. We will be open from 9:00am to 8:00pm EST Mon-Fri. How do you contact the support desk? The easiest way is to write an email to support@tritonloyalty.com or give us a call at 770-919-9969.
It's that time of year…New Year's Resolutions. So while you are in the mood, here are three things to think about for your Loyalty Program for 2010
1. Freshen your program to keep members active. There are many ways to do this. Start by evaluating all current activity. Identify what works and what doesn't. Consider WHY some features are not as popular as they once were. How can you re-invent them? Are they worth keeping? Do they fit into your brand strategy? Many times we fall into a routine that continues indefinitely just because "that's the way we've always done it". Now is a perfect time to cast aside previous notions and inject new life and enthusiasm into your loyalty club.
