One of our Best Practices recommendations is to use video to promote, highlight and enhance your loyalty website. Video helps the site come alive with personality, flavor and character. Several loyalty clients have recently added to their sites, and I wanted to share those with you today:
A new UFO (Unique Fan Offering) is now active on all CHR stations participating in Prize Closets: a campaign to win an autographed photo by pop/dance superstar Rihanna.
Members can enter the contest once without points, and are invited to improve their chances by purchasing more entries with points. They are also presented opportunities to earn points by participating with Rihanna content including a chance to play a Rihanna video trivia game. They watch one of her videos. When it pauses, the member picks the next line. They can also vote for their favorite Rihanna songs, and help pick the next single from her current album.
The campaign is active now. If you are not included but would like this on your site, please let us know and we will add you. Find it under Contests inside your loyalty program. The contest runs through 4/30/10. The content included in the promotion has been one of the most popular ways to connect your audience to activities in your loyalty program. It’s a natural way to promote on the air, on your site, in your newsletter, etc.
Lotus Communications’ rock radio station KOZZ/Reno is finishing a clever loyalty promotion that connects their brand values (Classic Rock) to their audience (men) through a familiar, popular event (NCAA March Madness) and highlight their music image (core artists) while involving the audience interactively (audience chooses the top artists of all time).
KOZZ started with their top 64 bands of all time, creating a head-to-head competition in the familiar “bracket” format. As in the NCAA, the better bands were paired against the weaker. That’s why you see Van Halen vs. Stevie Ray Vaughn in the first round.
The bracket is displayed prominently on the main page of their website, and is featured in each week’s email newsletter.
Nickelback Contest for Hot AC and CHR
A new UFO (Unique Fan Offering) is now active on all CHR, Hot AC, Alternative and Rock stations participating in Prize Closets: a campaign featuring the a trip to Dallas to see Nickelback in concert. This is a unique contest structure. There are two different contests, one for Hot AC and CHR stations and a separate one for Rock and Alternative. There will be a winner for each contest.
Members can enter the contest once without points, and are invited to improve their chances by purchasing more entries with points. They are also presented opportunities to earn points by participating with Nickelback content including a chance to listen to and offer feedback on Nickelback’s new song “This Afternoon”. A different mix of the song is offered for the different formats. You can find current results for your audience’s voting in the admin tools of your Loyalty Program. (more…)
Minor Release Notes – 3/22/10
A new version of our software was released on the 22nd. This release contains both fixes and minor enhancements. Here’s what’s been updated in this release…
Enhancement: Default setting for winner selection – When you create a contest you can choose one of two methods for picking the winner – automatic or manual. The default setting for this has always been automatic. You can now choose to make the default setting manual. To change this send a request to help@tritonloyalty.com. (more…)
To follow up on our prior email announcement, we wanted to post a quick reminder about this weekend’s installation of additional database servers and the extended maintenance windows required to perform this work.
This installation was originally scheduled in late February, but had to be rescheduled due to an issue with the Microsoft operating system we had been provided. We have now secured a new install date (and a new version of the OS from Microsoft), and will be performing this upgrade the weekend of March 27th and 28th. This upgrade will require us to extend our regular maintenance windows as follows:
Saturday, March 27th – our normal maintenance window will be extended to 3am-9am eastern time. We do anticipate completing Saturday’s work by 9am eastern time, however it is possible that a further extension of the window may be required.
Sunday, March 28th – our normal maintenance window will be extended to 4am-9am eastern time. As with Saturday, we do anticipate completing work on or before 9am eastern time, however it is possible that a further extension of the window may be required.
During these maintenance windows your Triton Loyalty site(s) and the Triton Loyalty administration site will not be available. We apologize for any disruption this may cause, but these upgrades are very important to maintaining and improving our overall service to you.
If you have questions or concerns regarding these upgrades, please contact:
Mike Becker
EVP Operations
Triton Loyalty
(770) 919-9599 Office
(404) 386-890 Cell
mbecker@tritonloyalty.com
Encouraging long-term participation in your loyalty program involves a promotion and marketing strategy designed to maintain member activity and interest. Naturally, some participants will lose interest over time, but a consistent engagement strategy will keep the database activity fresh. One of the ingredients in the success recipe is demonstrating the benefits of participation through promoting winners. Here are five ways to do it:
1) Promote Networked Prize Contest Winners. Some affiliates are shy about promoting winners of items offered in their prize closets that are not generated in their local program. Be bold! Promote aggressively! Those prizes have value, are offered to YOUR members and are very promotable. Promoting the winners by listing their screen name is a very effective method of communicating the benefits received by participants.
The Rolling Stones may not be touring this year after all, but that won’t stop your audience from participating in this new contest inside your loyalty clubs! This new contest is live now on all Classic Rock Stations participating in Prize Closets: a campaign featuring the winner’s choice of five Classic Rolling Stones CDs. NOTE: This is an effect tactic to use in many promotions inside loyalty, providing the audience with more options and keeping your prize budget manageable!
Member can enter the contest once without points, and are invited to improve their chances by purchasing more entries with points. They are also presented opportunities to earn points by participating with Rolling Stones content including:
Play a video trivia game: They can watch the video “Start Me Up”, which will pause in the middle of the song. When it does, they identify the next line of lyrics to earn points.
Members also are invited to vote for their all time favorite Stones songs. This could create some compelling on-air debate among personalities to drive activity to your site. You can find current results for your audience’s voting in the admin tools of your Loyalty Program.
The campaign is active now for Classic Rock affiliates. If you are not included but would like this on your site, please let us know and we will add you. The campaign is active through April 5, and can be found at http://(yoursite).com/CustomContest.aspx?AID=85121
Minor Release Notes – 3/15/10
A new version of our software was released on the 15th. This release contains both fixes and minor enhancements. Here’s what’s been updated in this release…
Fixed: Contest reports missing – Sometimes when downloading the report for a contest the report would come up blank. The cause of this issue has been identified and corrected. (more…)
In our Triton Loyalty programming and promotion audience engagement strategy sessions….sign up to attend one here…we emphasize the importance of promoting the benefits of offers, rewards, opportunities and prizes instead of the mechanics of membership.
Your fans will become members because of the benefit to them, not because of the club itself. When you promote “join the club to earn points and win prizes”, it introduces a decision to be made: ”Do I want to join the club or not?”. I don’t know about you, but if I evaluate whether to join or not, it’s much more likely that I’ll decide not to join. It sounds like too much work.
However, promote something that appeals to me, that sounds like fun, and I’ll do whatever it takes to participate. If that means registering in the process, I’ll do it.
Providing content and offers with carefully selected language that appeals to the interest of your audience will naturally result in membership growth.
