A new UFO (Unique Fan Offering) is now active on all CHR stations participating in Prize Closets: a campaign to win an autographed photo by pop/dance superstar Rihanna.
Members can enter the contest once without points, and are invited to improve their chances by purchasing more entries with points. They are also presented opportunities to earn points by participating with Rihanna content including a chance to play a Rihanna video trivia game. They watch one of her videos. When it pauses, the member picks the next line. They can also vote for their favorite Rihanna songs, and help pick the next single from her current album.
The campaign is active now. If you are not included but would like this on your site, please let us know and we will add you. Find it under Contests inside your loyalty program. The contest runs through 4/30/10. The content included in the promotion has been one of the most popular ways to connect your audience to activities in your loyalty program. It’s a natural way to promote on the air, on your site, in your newsletter, etc.
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