Do you ever find yourself wondering how to use any of the features available in our admin?  Have you gotten half way through setting something up, then needing help on the next step? 

Well, help is never more than a few mouse clicks away.  We have a full library of on demand training materials that will walk you through every section of our system.  There is a searchable User Guide as well as a selection of training videos.  We also have free training sessions via webinar that you can sign up for if you want to brush up your skills or learn about those hidden gems in our program that can be really valuable.

Where do you find all of these treasures? 

You can get there from inside our admin by navigating to Help>>Training OR you can simply navigate to http://tritonloyaltysupport.com/ in your browser.

Knowlege is Power!

Increasing audience engagement on your website is a goal of nearly everyone, and we spend a lot of time adding more content to make our sites more attractive to all visitors, and particularly members of the loyalty clubs.

As the Triton Engagement Team visits and analyzes dozens of sites every week, we notice some recurring obstacles to participation, many of which our affiliates overlook for various reasons, often because they are just too close to it to see their sites the way the audience does.  Here’s a short checklist that can help your site improve activity and effectiveness immediately.

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Now active for all Alternative and Active Rock stations participating in Prize Closets: a campaign featuring an autographed photo of superstar band Linkin Park.

Member can enter the contest once without points, and are invited to improve their chances by purchasing more entries with points.  They are also presented opportunities to earn points by participating with Linkin Park content including:

Play a video trivia game:  They can watch the video “In The End”, which will pause in the middle of the song.  When it does, they identify the next line of lyrics to earn points.

Members also are invited to watch and rate the band’s recent video “New Divide”, and offer their feedback about Linkin Park.

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KHRD (Red 103.1) in Redding, Ca. has launched a creative idea to drive new membership and engage current participants.  Dave Shakes, Matthew Reisz and PD Don Wilson developed a campaign involving several features inside loyalty to connect a community event (hatching of three Eaglets) with the upcoming Eagles concert.  Here’s how it works: (more…)

It’s hard to believe that Mariah Carey has been making its for about 20 years, but here she s with another new album, “Memoirs of an Imperfect Angel” and hit single, “Angels Cry”.  And now your members can participate inside your loyalty program.

Now appearing on all CHR and Hot AC participating in our prize closet offerings, members can enter to win a copy of the new album plus watch and rate the new single “Angels Cry”.

In this promotion, we’ve also introduced a new game.  The Mariah Carey Lyric Trivia game features a Mariah music video for “Obsessed”.  Let us know how you like it and if you’d like more games of this nature added. (more…)

Most marketers are now employing some form of social media presence, even if it’s as simple as creating a FaceBook Fan page or Twitter account.  Your strategy for using these social media tools requires thought and development.  They can be effective methods of connecting with an audience, and provide the means to drive more activity back to your web site and loyalty club, where you can not only extend the engagement opportunity but create new revenue from the traffic.  While many are using social media, a large percentage are stuck on exactly what to do with it.  Here are five ideas to leverage these tools and drive activity into your loyalty clubs.

1) Post a daily question of the day.  Allow participants to answer with comments on Facebook, but provide a link to a poll (inside surveys) in your club to “vote”.  Find a daily question that is compelling, emotional and provocative and suggest they invite Facebook friends to come in and participate a well.

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As part of a networked promotion including a contest to win the 10 DVDs of movies nominated for Best Picture,  your members were invited to participate in a survey to predict the winners of major category for Sunday’s Academy Awards.  It’s not too late to promote for this weekend, and involve members even more

Best Picture:  Avatar   58%!

Actor in Leading Role:  Jeff Bridges-Crazy Heart  37%

Actor in Supporting Role  Matt Damon-Invictus  39%

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Two new promotions have been added to affiliates accepting Triton Loyalty Prize Closets.  The first features the Eagles, and is active now on all Classic Rock, Classic Hits and AC radio stations.  The Eagles are currently on tour, commanding one of the most sought after tickets of the year.  This promotion offers your members the opportunity to Enter To Win tickets at any concert on the tour.  The contest does NOT include travel accommodations, but tickets only.  Please note that the contest closes on 4/2/10, so the concert they choose must be after that date.  This promotion allows you to customize the contest to your local needs.  Promotionally, you can focus on the date in your area, or you can make it a “pick your venue”

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If you have ever wished there was a way to clone a survey, then this is the tip for you!

1. Surveys can easily be duplicated by doing the following:
2. Go to the survey module in the admin (Points Modules>>Surveys)
3. Create a new survey by clicking the Surveys button
4. On the Display tab click the Select button
5. A pop up window will open
6. Using the drop down menus, navigate until you find the survey you need to copy
7. Click the Copy This Survey button
8. All of your original survey information will populate into your new survey
9. Make any desired changes and continue setup as normal

Now you can re-use entire surveys and even portions of them without having to manually input all the survey information and you are one step closer to becoming a Stickyfish power user!

Carl’s Jr. has introduced a new loyalty program, and in it are a few simple lessons you can use to improve your club immediately.

1)  While you can find the loyalty club through the main page of their web site, it has it’s own url www.burgerslayer.com.  This helps the customer find it much easier, as they don’t have to sort through dozens of competing messages on the Carl’s Jr. home page and makes the club easier to promote.  Instead of directing customers to their home page, then click on ______, it’s a simple message:  Go to BurgerSlayer.com.  Lesson:  Consider registering a separate url for your loyalty club, and redirect that site to your loyalty login page.

2)  The club has attitude, just like the restaurant  Big, bold graphics with easy to navigate icons take me though the site.  All text and graphics are presented in the same “voice” as  would expect from their marketing messages.  Lesson:  Who is responsible for writing content, offers, surveys, etc. in your loyalty club?  Do you realize that every message you send impacts your brand-positively or negatively?

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