An often overlooked feature of your StickyFish program is the ability to target almost all content based on demographic, geographic and membership criteria.
When you use targeting (just click on the “targeting” tab in admin tools), your content will only be visible to members based on the criteria you choose. This has tremendous possibilities. Used effectively, your program could offer a specific, unique experience for every member.
A new campaign featuring Green Day is now active on all Rock, Active Rock, Alternative and Hot AC stations participating in Triton Loyalty Prize Closets: a campaign to win an copy of the new Green Day Rock Band video game for Nintendo Wii.
Members can enter the contest once without points, and are invited to improve their chances by purchasing more entries with points. They are also presented opportunities to earn points by participating with content including a chance to test their knowledge of Green Day Lyrics. When Green Day’s 21 Guns video pauses, members guess the next line of lyrics in the song for points.
The campaign is active now. If you are not included but would like this on your site, please let us know and we will add you. Find it under Contests inside your loyalty program. The content included in the promotion has been one of the most popular ways to connect your audience to activities in your loyalty program. It’s a natural way to promote on the air, on your site, in your newsletter, etc.
A new campaign featuring one of the most popular bands in the world is now available for all Hot AC, AC, Adult Hits, Rock, Classic Rock, & CHR stations participating in Triton Loyalty Prize Closets: a campaign to win an copy of U2 360 at the Rose Bowl on Blu Ray DVD.
Members can enter the contest once without points, and are invited to improve their chances by purchasing more entries with points. They are also presented opportunities to earn points by participating with content including a chance to test their knowledge of U2 Lyrics. When a U2 video pauses, members guess the next line of lyrics in the song for points. Another feature allows them to vote on their favorite U2 songs of all time.
The campaign is active now. If you are not included but would like this on your site, please let us know and we will add you. Find it under Contests inside your loyalty program. The content included in the promotion has been one of the most popular ways to connect your audience to activities in your loyalty program. It’s a natural way to promote on the air, on your site, in your newsletter, etc.
If you haven’t already created a Showcase, you should learn how this powerful strategy can support your prize closet offerings, engage members and add valuable revenue opportunities to your loyalty club.
Showcases take the raffle/sweepstakes contest feature up one more level. A showcase offers multiple prizes within the same contest. The winner of the showcase chooses which prize they want. The result is that you’ve offered many prizes, and are responsible for fulfilling only the one chosen.
Large fantasy showcases can be a campaign as a primary promotion with several $10,000 prizes available over 2-3 months. Remember, the whole strategy here is to offer the most incredible prizes, exclusive benefits, and things money can’t always buy. The bigger the dream, the better the prize. Here you’ll find an outline of ideas, along with ways to write and structure the packages. Get creative – it’s all about the offer!
The Avett Brothers have been around for awhile, and have a strong, loyal fan following. A new contest is now active on all Hot AC and Adult Hits stations participating in Triton Loyalty Prize Closets: a campaign to win an autographed guitar and a deluxe limited edition box set.
Members can enter the contest once without points, and are invited to improve their chances by purchasing more entries with points. They are also presented opportunities to earn points by participating with content including a chance to listen to and rate their new single “Head Full of Doubt/Road Full of Promise”.
The campaign is active now. If you are not included but would like this on your site, please let us know and we will add you. Find it under Contests inside your loyalty program. The content included in the promotion has been one of the most popular ways to connect your audience to activities in your loyalty program. It’s a natural way to promote on the air, on your site, in your newsletter, etc.
Many administrators face the challenge of finding items for their audience to choose in their Rewards program. It can be a daunting task, and its easy to fall into a trap of trying to satisfy the craving to offer instant gratification to your audience. Before you freak out, step back and think strategically:
Our technical team will be performing additional upgrades to our servers this week. This work will require us to extend our normal maintenance window as follows:
Thursday, April 22nd – our normal maintenance window of 4am-5am EDT will be extended one hour to 4am-6am EDT.
During this maintenance window your Triton Loyalty site(s) and the Triton Loyalty administration site will not be available. We may be able to complete work earlier than planned, and if this is the case, we will make the sites available prior to 6am. This was the case on April 14th, when we had scheduled an additional hour, but were able to bring the system back online at the normal time. We apologize for any disruption this may cause as we make these improvements.
If you have questions or concerns, please contact:
Mike Becker
EVP Operations
Triton Loyalty
(770) 919-9599 Office
(404) 386-890 Cell
mbecker@tritonloyalty.com
Minor Release Notes – 4/6/10
A new version of our software was released on the 6th. This release contains both fixes and minor enhancements. Here’s what’s been updated in this release…
Fixed: Subscription group order – The proper order of subscription groups was not displaying correctly on the site. This issue has been fixed.
Fixed: I-frame loading – Sometimes the i-frame in the center of certain pages was not loading. This occurred intermittently. The cause of this issue has been determined and corrected. (more…)
Our technical team will be performing additional upgrades to our servers. This work will require us to extend our normal maintenance window as follows:
Wednesday, April 14th – our normal maintenance window of 4am-5am EDT will be extended one hour to 4am-6am EDT.
During this maintenance window your Triton Loyalty site(s) and the Triton Loyalty administration site will not be available. We may be able to complete work earlier than planned, and if this is the case, we will make the sites available prior to 6am. We apologize for any disruption this may cause as we make these improvements.
If you have questions or concerns, please contact:
Mike Becker
EVP Operations
Triton Loyalty
(770) 919-9599 Office
(404) 386-890 Cell
mbecker@tritonloyalty.com
The Triton Loyalty Audience Engagement team starts each training session with a 10-topic discussion designed to address concerns and misunderstandings of how to apply the tools of Triton Loyalty to a media strategy.
Here is an abbreviated version of that discussion in a Pop Quiz format. Answer the questions, and see the short answers below. To learn more about any of these topics, please register for a strategy training on audience engagement session here
