A new campaign featuring Maroon 5 is now active on all CHR, AC and Hot AC stations participating in Triton Loyalty Prize Closets: a campaign to win two Maroon 5 albums, Songs About Jane and It Won’t Be Soon Before Long.
Members can enter the contest once without points, and are invited to improve their chances by purchasing more entries with points. They are also presented opportunities to earn points by participating with content including a chance to test their knowledge of Maroon 5 Lyrics by watching a video and guessing the next line of lyrics when the song pauses. And, there’s a survey on member impressions/opinions of Maroon 5.
The campaign is active now. If you are not included but would like this on your site, please let us know and we will add you. Find it under Contests inside your loyalty program. The content included in the promotion has been one of the most popular ways to connect your audience to activities in your loyalty program. It’s a natural way to promote on the air, on your site, in your newsletter, etc.
We are pleased to announce another exclusive Triton Loyalty UFO (Unique Fan Offering) featuring the Black Eyed Peas!
This new campaign is now active on all CHR stations participating in Triton Loyalty Prize Closets: the prize is a pick guard autographed by the band.
Members can enter the contest once without points, and are invited to improve their chances by purchasing more entries with points. They are also presented opportunities to earn points by testing their knowledge of BEP Lyrics. When BEP’s video pauses, members guess the next line of lyrics in the song for points. They can also vote on their favorite Fergie…pictures of her from all stages of her career.
The campaign is active now. If you are not included but would like this on your site, please let us know and we will add you. Find it under Contests inside your loyalty program. The content included in the promotion has been one of the most popular ways to connect your audience to activities in your loyalty program. It’s a natural way to promote on the air, on your site, in your newsletter, etc.
When trying to grow business, a natural tendency is to seek a strategy that finds more new customers. We see it all the time in the strategies employed by Triton Loyalty partners. They focus on increasing the numbers in the database. On the theory of increasing the number of people in your universe will lead to success. It seems logical, but often causes unintended damage.
Seth Godin’s blog recently shared a hierarchy of value for reaching consumers. He explains that focusing on turning strangers into friends of your brand is not only difficult, but likely to fail for a couple of key reasons:
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Release Notes – 5/18/10
A new version of our software was released on the 18th. This release contains both fixes and enhancements. Here’s what’s been updated in this release…
Enhancement: Microsoft’s IE8 browser, which is used by over 70% of users visits our sites, includes a great new feature called Web Slices. A Web Slice enable users to stay up-to-date on certain web content. This type of feature can be a very powerful method of increasing site visits and overall member activity. To take advantage of this feature, in StickyFish, we have created a Web Slice for point earning opportunities and a Web Slice for point redemption opportunities. In Fan Club, we created slices for Surveys and for Contests. A user can select these Slices when they visit the site, and it will add the Slice into their favorites bar and then alert them every time new content is launched (the slice will highlight up in their favorites bar when new content is available). To add a web slice from your StickyFish or Fan Club site, visit your site using IE8, then roll over one of the Points, Prizes, or Survey marquees in the left or right column of your site. A green Web Slice icon will appear to the left of the marquee when you roll over it. Click this icon, and then add the slice. The slice will now appear in your favorites bar. To learn more about web slices in general, visit this link: http://www.microsoft.com/windows/internet-explorer/features/easier.aspx
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We know that your feedback makes us better so we’ve made it easier for you to lend us your ideas. We’ve just launched the Product Feedback Forum. This is the place for you to make your voice heard. Ever find yourself in the middle of setting up a contest and thinking “I sure wish I could…”? Well we want to hear from you. Submit your ideas and vote on other ideas that you want to support.
To access the forum go here – Feedback
Yesterday morning at around 10:20 am EDT, we experienced an interruption in service lasting approximately 15-20 minutes. During this time period both the consumer sites and your administration site were unavailable.
This interruption was a result of a network connectivity issue that impacted several other websites and service providers hosted at our datacenter. The issue was unrelated to our applications and systems, but briefly cut off access to our sites nonetheless. We are still waiting on our datacenter to clarify the root cause of the issue on their end, and to provide insight as to how this type of interruption can be avoided in the future.
We apologize for any inconvenience this interruption may have caused. We know that any interruption is unacceptable, and we will make the adjustments necessary to minimize future disruption. If you have any questions or concerns related to this outage that you would like to discuss further, please do not hesitate to contact me.
Mike Becker
EVP Operations
Triton Loyalty
(770) 919-9599 Office
(404) 386-890 Cell
mbecker@tritonloyalty.com
A new campaign featuring Alan Jackson is now active on all stations participating in Triton Loyalty Prize Closets: a campaign to win an copy of the new album Freight Train
Members can enter the contest once without points, and are invited to improve their chances by purchasing more entries with points. They are also presented opportunities to earn points by participating with content by playing an Alan Jackson song scramble game. They can also send a message to Jackson via a link in the custom contest.
The campaign is active now. If you are not included but would like this on your site, please let us know and we will add you. Find it under Contests inside your loyalty program. The content included in the promotion has been one of the most popular ways to connect your audience to activities in your loyalty program. It’s a natural way to promote on the air, on your site, in your newsletter, etc.
Another exciting contest has been added to all Triton Loyalty affiliates participating in Prize Closet offerings: a campaign to win the ultimate Slice of Life electronics package, courtesy of Microsoft.
It’s a great prize package featuring:
Dell Optiplex 960 Computer, loaded with Windows 7 Ultimate and enhanced with Internet Explorer 8
A 30″ ultrasharp monitor
Logitech 5.1 surround sound speakers
The new Zune HD personal player
The new Microsoft KIN (phone)
XBox Elite Video Game System
Members can enter the contest once without points, and are invited to improve their chances by purchasing more entries with points. They can also earn 100 points a day just for logging in, if they are using the new Microsoft IE 8 browser.
The campaign is active now, and runs through June 30
The marks of a great loyalty contest are:
1) A great offer, preferably one that money can’t buy, such as an experience.
2) Built around brand values that already exist.
3) Well presented and promoted.
These contests from Clear Channel/Los Angeles’ KIIS FM and New York’s Z100 fits the criteria:
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Many times, we take for granted that our website visitors are more aware of how and where to find content than they really are. Main pages that resemble Nascar confuse them and obscure the most important content.
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A new campaign featuring Maroon 5 is now active on all CHR, AC and Hot AC stations participating in Triton Loyalty Prize Closets: a campaign to win two Maroon 5 albums, Songs About Jane and It Won’t Be Soon Before Long.
