With all the buzz about social media it’s easy to forget the power of email.
An article today in 1to1 Media gives 3 great email marketing tips to drive more engagement. More importantly our new Tribal Direct 2.0 email engine allows you to personalize correspondence to your audience that drives these 3 points home.
Keep your messaging:
1. Personal
2. Timely
3. Appealing
Creating a great email isn’t all about selling hype…it’s about being relevant. The more you tap into these 3 characteristics the greater the chance you’ll be able to influence a positive outcome with your audience.
See the full article here
To find out more about your full email capabilities in your loyalty program and Tribal Direct 2.0 contact us at help@tritonmedia.com
We are always pleased to be able to announce new functionality that will help you work more efficiently. While much of our development efforts are focused on providing you with more world class products and tools, we also realize that you are under constant pressure to do more with less. With that in mind, our administrative engine has been enhanced with an initial phase of multi-site administration capabilities. Here are the new admin capabilities that are now available: (more…)
Regular readers of the audience engagement blog recognize that we often provide commentary about effective communication with members via email and weekly newsletters. Many loyalty administrators tend to take it for granted, and over time, less emphasis is spent on creating compelling content in the emails.
Perhaps more importantly, creative subject lines are often neglected. Think of the subject line as the author of a book would consider the book title. A compelling title is designed to get the prospective reader into the jacket to get more information about the book, which in turn is designed to motivate the reader to purchase.
In the past few days, here are examples of both good and bad loyalty newsletter topics I have received, with some commentary to help you recognize how to improve your email open rates. Don’t worry: client identity is protected! :
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Do you ever find yourself wondering how to use any of the features available in our admin? Have you gotten half way through setting something up, then needing help on the next step?
Well, help is never more than a few mouse clicks away. We have a full library of on demand training materials that will walk you through every section of our system. There is a searchable User Guide as well as a selection of training videos. We also have free training sessions via webinar that you can sign up for if you want to brush up your skills or learn about those hidden gems in our program that can be really valuable.
Where do you find all of these treasures?
You can get there from inside our admin by navigating to Help>>Training OR you can simply navigate to http://tritonloyaltysupport.com/ in your browser.
Knowlege is Power!
If you have ever wished there was a way to clone a survey, then this is the tip for you!
- Surveys can easily be duplicated by doing the following:
- Go to the survey module in the admin (Points Modules>>Surveys)
- Create a new survey by clicking the Surveys button
- On the Display tab click the Select button
- A pop up window will open
- Using the drop down menus, navigate until you find the survey you need to copy
- Click the Copy This Survey button
- All of your original survey information will populate into your new survey
- Make any desired changes and continue setup as normal
Now you can re-use entire surveys and even portions of them without having to manually input all the survey information and you are one step closer to becoming a Stickyfish power user!
I was excited to receive this email last week from Clear Channel/Los Angeles Hot AC radio station KBIG (My 104.3). It’s a great example of an effective newsletter, highlighting most of the things that should be in every one of yours! Specifically, here are seven things that make this a winner!
1) Easy to read. It’s well laid out, easy to follow and find content. There’s not so much going on that each individual item competes for attention as if it were just one more neon sign in Times Square.
2) It’s all about the member. Since the newsletter is delivered to members of their MY CLUB Loyalty program, it follows that all of the elements be about club activity and benefits. It is loaded with benefits for the member, from Alice In Wonderland tickets to a Bon Jovi experience to awarding me points for engaging in the letter.
3) Interactive content. The What’s That Noise and What’s That Photo contests offer interactive games played on-air (noise) and online (photo). While I would have recommended What’s That Photo be executed inside the club (must join to play), there is a members benefit for playing….an additional code worth points. What’s That Noise could have offered a bonus clue to members only, delivered inside the club as well (using Home Page Promo, Page Host, or several other ways).
4) Links. Each element is well written, to the member perspective, and links take the reader directly to their website to get more information. Non-club content does not clutter the newsletter, but is offered in clickable tabs at the top of the newsletter. This keeps it clean, but easy to access.
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Have you had a chance to create a full page custom contest?
If you have, you may be wondering what the dimensions are of the custom contest page.
The custom contest page will hold an image that is 800×465 pixels. The file size of this image should be no larger than 250k.
So, now that you know what kind of image to use for the background/layout of a custom contest – go set one up! What are you waiting for?
Have you recently changed your hours, address, method of prize pick-up for members? If so, let them know!
How to do it?
Send an email to success@tritonloyalty.com with your new and current Winner Notification email copy and we will get the changes updated for you.
When crafting your message remember that these are text-only messages so please no HTML. Make sure to include all relevant information that members will need to claim their prize.
- Address/location to pick up prize
- Hours
- Phone number
- Required information (member ID, SSN, copy of winner notification email)
You will have happy prize winners when these emails contain all of the information they need to claim their prize.
Ever wonder how to get rid of an entire recurring set worth of instances without having to delete them one by one?
The answer is here!
You can delete a recurring set by taking the following steps:
For example purposes we have used the Listen & Win module, but the same rules apply to other recurring set modules.
Delete the inactive instances of the Recurring Set first:
1.Navigate to Points Modules>>Listen and Win
2.In the lower section labeled "Upcoming", find the Listening Appointment that needs to be deleted and click on its title
3.Click the "Edit Recurring Set" button
4.On the Display Tab, scroll down and click "Delete This Item and Future Ones" (This will delete the entire recurring set for that Listening Appointment).
Now delete the remaining active Listening Appointment:
1.In the top section labeled “Active”, find the Listening Appointment that needs to be deleted and click on its title
2.DO NOT click the "Edit Recurring Set" button
3.Click on the "Setup" tab and change the start date and end date of the item to a date in the past (this will remove this item from the site)
4.A message will appear at the top of the setup tab stating “That GetPoints instance is closed.”
5.Navigate again to the main Listen and Win module page by going to Points Modules>>Listen and Win
6.A dialog box will pop up with a message stating you have unsaved changes.
7.Click "OK".
8.The Active instance of the Recurring Set has been deleted.
Congratulations! You have now deleted a Recurring Set and you are well on your way to becoming a Stickyfish power user.
As manager of your rewards program, you have the power to control your points.
Don’t panic. This points economy guide makes the process of managing your economy simple and straightforward. And, if you closely follow our guidelines, you will enhance the long-term value in your program while maintaining a balance in your system and insuring fairness for all members. Following this points economy guide is our strongest recommendation.
There are several principles at the heart of the points economy strategy:
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