Please join us for our Spring update on Triton Digital’s Applications & Services product roadmap. This webinar will provide a review of recent enhancements and an overview and timeline for the release of upcoming new features. Join us on May 3rd at 1pm EST or May 8th at 1pm EST.

While we encourage your active participation, we also recognize that your time is valuable and time conflicts may exist. As a result, we will make a recording available after the calls if you are not be able to attend either session. Should you have any questions, please feel free to contact us by email at help@tritondigital.com or by calling 877-TDM-WEB1.

A new version of our software was released on the 18^th.  This release contains both fixes and enhancements.  Here’s what’s been updated in this release…

Enhancement: Contest API – We added an API method ‘LoadActiveContests’.  This can be called for a specific site and will return the name, unique ID, points for entry (if applicable), start date, end date, and direct URL for all active contests on that site.

Enhancement: Email registration widget – You can now create a signup form for email and newsletters that can be deployed on your website.  The code for the widget can be generated in the Stickyfish and Fanclub admin console and allows you to specify any subscription that you want users to sign up for.  The link to this new functionality is found under the ‘Mass Email’ menu.

Fixed: Featured contest carousel – Fixed issue that the links in the featured contest carousel on Stickyfish and Fanclub sites were displaying below the images instead of above.

Fixed: Scratch and Win menu – Removed unnecessary scroll bars from the menu in the Scratch and Win game.

Fixed: Style issue in Chrome – Fixed issue that caused certain Stickyfish and Fanclub pages to appear with incorrect styling in Chrome.

Fixed: Music test participants download – Fixed issue that caused a server error when trying to download the participants for a music test.

Fixed: Menu – Fixed issue that if changes were made to the drop down menu the older version would sometimes display.

Fixed: Surveys – Fixed issue that surveys over a certain length appeared truncated.

Fixed: Success page – Fixed issue that the page that displays after a user successfully completes any instance (survey, trivia, etc.) was not displaying properly in Chrome.

Fixed: Contest list page – Fixed intermittent issue that the current contest list page would not display in Chrome.

Fixed: Survey editor – Fixed issue that prevented admin users from editing a survey with multiple questions when using IE9.

Fixed: Email preferences page – Fixed issue that the email preferences page that is accessible through the admin member lookup tool was not loading.

About our Software Releases

We are constantly hard at work to provide you with the best software in the industry.  Our software releases are divided into two categories – very short small releases that mainly address software fixes but also include small enhancements, and longer bigger releases that include at least one significant upgrade to the platform or new service offering.  Shorter releases will be labeled Minor Release and bigger releases will be labeled Major Release.  If you have questions on any item in a release, please contact us at help@tritonloyalty.com.

We’re excited to announce the Beta release of Immediate Insights, our new survey research product. Immediate Insights is a powerful new survey engine that enables enterprise wide management of surveys, mobile optimization, and much more. Immediate Insights can be used as a stand alone service to deploy surveys on your website(s) and client sites, and it also fully integrates with StickyFish and Fan Club programs. This new product is included at no additional cost to clients that currently license our Stickyfish and FanClub services. If you are a current StickyFish or Fan Club licensee, and you would like to participate in or Beta Launch, please contact us at help@tritondigital.com or 770-919-9969.

Here are just a few of the features of Immediate Insights:

• Enterprise Management – create a survey and syndicate it across a portion or all of your websites/media properties
• Flexible Publishing – create a stand alone survey microsite, embed the survey in an existing page, syndicate a survey to your StickyFish or Fan Club program, publish the survey to your Facebook page(s)*
• Mobile optimization – each survey is optimized for display on iOS and Android smartphones and tablets
• Expanded Question Types – everything StickyFish had and more, including new question types like Numerical Ranking, Binary questions, and 5 Point Likert Scales
• Branching Logic – ask the relevant questions based on the respondents answers by branching them to additional questions
• Random Ordering – choose what order to display your questions and answers or set them to randomly display for each respondent
• Dashboard Overview – see the big picture stats on your survey respondents, completion %, and overall performance quickly and easily through our new survey dashboard
• Enhanced Analytics with Cross Tabs – drill into individual survey results, filter responses, and cross tab question answers
• Flexible Look & Feel – control the styling of each survey using pre-defined themes or custom themes*
• Streamlined User Experience – numerous enhancements make the survey administration and survey participation process simple and easy

As you can see, we have had a busy winter developing this great new product. We look forward to helping you learn even more about your audience through this fantastic new tool. Would you like to get your hands on this product now? Please contact your customer support representative at help@tritondigital.com or 770-919-9969 and request to participate in our Beta Launch.

Triton Digital’s Applications & Services Division would like to invite you to attend one of the following Winter Roadmap Presentations.  The digital landscape is evolving quickly, and Triton Digital is rapidly leading the way on enhancing existing products as well as releasing new offerings. Register now to learn more about the latest features and products we have released, as well as our upcoming product roadmap. Don’t miss out on this opportunity to discover even more ways to engage your digital audience.

While we encourage your active participation, we also recognize that your time is valuable and time conflicts may exist. As a result, we will make a recording available after the calls if you are not be able to attend either session. Should you have any questions, please feel free to contact us by email at help@tritondigital.com or by calling 877-TDM-WEB1.

The world is abuzz with “likes” and “commenting”, but do you really know how your audience is using Facebook? Do you have a Facebook strategy to help you grow your database?

These are some of the areas we recently explored with our national Facebook study.

With over 66K national responses, we asked some critical usage questions like:

• Have you ever “liked” a Facebook page to be part of a contest? National sample: 47.5% said yes

• How many hours a day do you spend on Facebook? National sample: 18.5% said 1 to 2 hours a day!

• Have you ever shared information about a contest or brand promotion with your friends on Facebook? National Sample: 31.8% said yes!

If you want to see how your market answered, go to: admin > reports > closed surveys > facebook survey.

________________________________________________________________________________

How You Can Use the Data
• Use the new “Get Social” module in your loyalty program to incentivize your audience to earn points for ‘likes’ for clients
• Pay attention to how much time your audience spends with Facebook daily and create a strategy to post relevant content more often
• Understand where your audience goes to get information updates most often
• Create on air and off air promotions that can help you leverage your biggest fans social streams to encourage like minded people to sample your brand

For more information on how to socialize your brand using your loyalty program and Facebook, email us at help@tritonloyalty.com

If you have any questions on what you can update or about SEE features, please contact us at help@tritondigital.com.

• Download the SEE Customization Kit

With Facebook Log In and our new social incentives, you open up a whole new way to connect with and learn about your audience. Our new Social Incentives widget enables your audience to earn rewards points when they ‘Like’ any page you designate on Facebook (your page or any advertiser’s page), when they share content on Facebook, and when they initially log in using their Facebook account. And our upcoming Social Analytics will help you gain new insights from your users social networking activity.

The first step to unlock these powerful new capabilities is to get your current members to connect their Facebook to their current club account. We will be launching a promotional campaign on Monday to help you to just that!

Starting Monday, November 28th, for StickyFish programs that have the Social Incentives Widget turned on, we will be launching a special incentive to drive more Facebook Log Ins and Likes. Any member that logs in with Facebook and completes at least one Facebook Like in your Get Social section by the end of the year will receive:

• 10,000 points instantly
• a 50% bonus on all points they earn through the end of the year
• An automatic entry to win a $500 in cash

This promotion will run through the end of the year to help you drive more log ins and likes. It will be promoted within your StickyFish site(s) to active members, but we welcome you to also promote it on air, via email or on your home page. The cash contest is sponsored and funded by us as a part of our prizing service, and the 50% bonus points will be automatically credited to users at the end of the promotion period.

If you have questions about this promotion or do not want to participate, please contact us by noon EDT on Monday the 28th.

A new version of our software was released on the 17^th.  This release contains both fixes and enhancements.  Here’s what’s been updated in this release…

Enhancement: Registration APIs – We added a new optional parameter to the API methods used for registration (UpdateMember, CreateUpdateMember, and UpdateConsumer) that allows for overriding of all default subscriptions.  When used, this will prevent the newly created record from being automatically signed up for any subscription that is set to ‘default on’.  There is no need to pass specific subscription IDs, so this can be done without knowledge of which subscriptions are set to ‘default on’.

Fixed: Header text – Fixed CSS issue that affected the visibility of header text for instances on Stickyfish and Fanclub sites.

Fixed: Menu customization – Fixed issue that prevented admin users from changing the order of menu items on their Stickyfish or Fanclub site.

Fixed: Blackjack – Fixed issue that the text on the popup window that displays when buying chips would change to various versions each time the window was displayed.

Fixed: State selection – Fixed issue that in some cases members choosing a US state would be associated with an international state/province due to identical abbreviations.

About our Software Releases

We are constantly hard at work to provide you with the best software in the industry.  Our software releases are divided into two categories – very short small releases that mainly address software fixes but also include small enhancements, and longer bigger releases that include at least one significant upgrade to the platform or new service offering.  Shorter releases will be labeled Minor Release and bigger releases will be labeled Major Release.  If you have questions on any item in a release, please contact us at help@tritonloyalty.com.

What are we Launching?

• Ladders– we will be launching three ladders initially for StickyFish sites: 
• XP Ladder:  this ladder enables a member to ‘level up’ in the program based their overall ‘experience’ in the program.  At launch, your members will earn XP when they complete an Appointment (Listen & Win, Watch & Win, Read & Win), a Trivia, or a Survey.  We will expand this in the very near future to include other actions in StickyFish, and you can also expand this to include actions on your main web site(s) or mobile applications (stay tuned for another blog post about this). Hover herePower User I - V
  Super User I - V
  Expert I - V
  Master I - V
  Grand Master I - V to see the XP Level names that will launch on your site.  Contact us by 11/28 if you would like to customize the names these Levels for one or more of your sites.
• Trivia Ladder:  this ladder tracks each Trivia a member completes and allows them to unlock badges as they level up and compete for position on the Trivia Junkies Leaderboard. Hover hereTrivia Junkie Level 1-10 to see the Trivia Level names that will launch on your site. Contact us by 11/28  if you would like to customize the names or badges associated with these Levels for one or more of your sites.
• Survey Ladders:  this ladder tracks each Survey a member completes and allows them to unlock badges as they level up and compete for position on the Survey Leaderboard. Hover hereSurvey Responder Level 1-10 to see the Survey Level names that will launch on your site. Contact us by 11/28 if you would like to customize the names or badges associated with these Levels for one or more of your sites.

• Profile – a new drop down member profile will be added to the left side of the navigation bar on the StickyFish template (see graphic above).  This profile will show the users photo (if logged in via Facebook), their current XP level in the program, their points currency balance, and any badges they have unlocked on specific ladders.  Hovering over their level or their badges gives the user more information on their progress on those specific ladders.  Clicking ‘learn more about badges’ enables the user to view the full level structure for that ladder.

• Leaderboards – in the right rail, where the Get Points Marquee used to be, two new leaderboards will be added (see graphic above).  Members can tab back and forth between the two leaderboards to see where they rank, and hovering over a user opens up a flyout showing more information about a specific member’s status.

You can preview these new features right now on our Atlanta’s Rock demo site. We recommend logging in with your Facebook account, and then completing at least one Survey and one Trivia to unlock the first badge for each.

These new features will begin to roll out the week of November 28^th, and we expect to have all sites launch by early December.  We invite you to customize any of the Levels outlined above to more closely align with your brand.  Please contact us no later than noon EDT on Monday, November 28^th with any changes you would like to make.

If you are not a Stickyfish client, but would like more information on how you can take advantage of the powerful new Social Engagement Engine, drop us an email or give us a call at 770-919-9969.  We’d love to talk to you about how social tools and game mechanics can increase your site traffic, conversions, retention, and digital revenue.

Starting the week of November 28^th, we will begin launching several new Social Engagement features on StickyFish sites, including a new member Profile Widget featuring Levels and Badges, and Leaderboard Widgets for the Trivia and Survey modules.

These widgets are powered by SEE’s new ‘Points Ladders’ and ‘User Action’ capabilities.

What’s a Points Ladder?

As the name implies, a points ladder is something you climb.  It is used to power levels, and ranking on leaderboards.  In contrast to StickyFish’s points currency (which you earn and then redeem, causing your balance to go up and down), you only earn points in a ladder, you don’t redeem them.  For example, we are introducing a points ladder for StickyFish Trivia.  In this case, the ladder will be named ‘Trivia Junkies’, and the points will be called ‘Trivia Answered’.  Each time you complete a Trivia in StickyFish, you will be credited for 1 Trivia Answered….and you will see on a leaderboard on the StickyFish site showing how you rank against other Trivia players in total Trivia Answered.  You will also unlock Trivia Junkie badges as you answer more Trivia and level up.

What are User Actions?

A user action is a specific behavior of a consumer that you want to track and credit.  Using the SEE admin console, we can set up any type of action and define how many currency points and/or ladder points to credit when this action is completed, and set limits on how often the user is credited for the action.  Once an Action has been defined, SEE can track it either by inserting a small snippet of javascript on the site where the action occurs, or through an API call.  For example, we set up an Action for Trivia, and placed javascript on the StickyFish Trivia pages that communicates with the SEE platform each time a member completes a Trivia.  When a Trivia is correctly answered, SEE receives the communication and credits the user for two ladders we have set up….an XP ladder, and the Trivia Junkies ladder mentioned above.

Stay tuned to our next blog post tomorrow for more information on exact feature set being launched on your StickyFish site!