Release Notes – 1/18/11

A new version of our software was released on the 18^th.  This release contains both fixes and enhancements.  Here’s what’s been updated in this release…

Enhancement: Contest API – We added an API method ‘LoadActiveContests’.  This can be called for a specific site and will return the name, unique ID, points for entry (if applicable), start date, end date, and direct URL for all active contests on that site.

Enhancement: Email registration widget – You can now create a signup form for email and newsletters that can be deployed on your website.  The code for the widget can be generated in the Stickyfish and Fanclub admin console and allows you to specify any subscription that you want users to sign up for.  The link to this new functionality is found under the ‘Mass Email’ menu.

Fixed: Featured contest carousel – Fixed issue that the links in the featured contest carousel on Stickyfish and Fanclub sites were displaying below the images instead of above. (more…)

Don’t Forget! Triton Digital Applications & Services Winter Roadmap Presentations are coming up soon!

Triton Digital’s Applications & Services Division would like to invite you to attend one of the following Winter Roadmap Presentations.  The digital landscape is evolving quickly, and Triton Digital is rapidly leading the way on enhancing existing products as well as releasing new offerings. Register now to learn more about the latest features and products we have released, as well as our upcoming product roadmap. Don’t miss out on this opportunity to discover even more ways to engage your digital audience. This will be an important update for both existing and future clients to attend.

Please register for one of the following sessions.
Date:  Monday, January 23, 2012

Time:  1:00 PM – 2:15 PM EST

Registration Link:  https://www1.gotomeeting.com/register/138914033

Date:  Thursday, February 2, 2012

Time:  1:00 PM – 2:15 PM EST

Registration Link:  https://www1.gotomeeting.com/register/471253024

While we encourage your active participation, we also recognize that your time is valuable and conflicts may exist.  As a result, we will make a recording available after the calls should you not be able to attend either session. Should you have any questions, or need assistance, please feel free to email us at help@tritondigital.com or by calling 770-919-9969.

We’re excited to announce the Beta release of Immediate Insights, our new survey research product. Immediate Insights is a powerful new survey engine that enables enterprise wide management of surveys, mobile optimization, and much more. Immediate Insights can be used as a stand alone service to deploy surveys on your website(s) and client sites, and it also fully integrates with StickyFish and Fan Club programs. This new product is included at no additional cost to clients that currently license our Stickyfish and FanClub services. If you are a current StickyFish or Fan Club licensee, and you would like to participate in or Beta Launch, please contact us at help@tritondigital.com or 770-919-9969.

Here are just a few of the features of Immediate Insights:

• Enterprise Management – create a survey and syndicate it across a portion or all of your websites/media properties
• Flexible Publishing – create a stand alone survey microsite, embed the survey in an existing page, syndicate a survey to your StickyFish or Fan Club program, publish the survey to your Facebook page(s)*
• Mobile optimization – each survey is optimized for display on iOS and Android smartphones and tablets
• Expanded Question Types – everything StickyFish had and more, including new question types like Numerical Ranking, Binary questions, and 5 Point Likert Scales
• Branching Logic – ask the relevant questions based on the respondents answers by branching them to additional questions
• Random Ordering – choose what order to display your questions and answers or set them to randomly display for each respondent
• Dashboard Overview – see the big picture stats on your survey respondents, completion %, and overall performance quickly and easily through our new survey dashboard
• Enhanced Analytics with Cross Tabs – drill into individual survey results, filter responses, and cross tab question answers
• Flexible Look & Feel – control the styling of each survey using pre-defined themes or custom themes*
• Streamlined User Experience – numerous enhancements make the survey administration and survey participation process simple and easy

As you can see, we have had a busy winter developing this great new product. We look forward to helping you learn even more about your audience through this fantastic new tool. Would you like to get your hands on this product now? Please contact your customer support representative at help@tritondigital.com or 770-919-9969 and request to participate in our Beta Launch.

Triton Digital’s Applications & Services Division would like to invite you to attend one of the following Winter Roadmap Presentations.  The digital landscape is evolving quickly, and Triton Digital is rapidly leading the way on enhancing existing products as well as releasing new offerings. Register now to learn more about the latest features and products we have released, as well as our upcoming product roadmap. Don’t miss out on this opportunity to discover even more ways to engage your digital audience.

While we encourage your active participation, we also recognize that your time is valuable and time conflicts may exist. As a result, we will make a recording available after the calls if you are not be able to attend either session. Should you have any questions, please feel free to contact us by email at help@tritondigital.com or by calling 877-TDM-WEB1.

Check out this upcoming StickyFish predictive game and click the “Sign Me Up!” button if you would like this game added to your site. Please be sure to include the name of any and all sites you would like included. These games are for points-based programs only.

Game: Golden Globe Awards
Event Date	January 15, 2012
Promotion Duration	January 9-14
Commitment Deadline	January 6, 2012. All Requests must be received by this date to participate.
Game Description	Let members get involved in this night of stars by guessing who will win the Golden Globe Awards in a variety of categories.

Game: 2012 Pro Football Championship Game
Event Date	February 5, 2012
Promotion Duration	January 20, 2012 – February 4, 2012
Commitment Deadline	January 19, 2012. All Requests must be received by this date to participate.
Game Description	Give members the opportunity to make their pick on which team will win the 2012 Pro Football Championship Game!

Game: 2012 Grammy Awards
Event Date	February 12, 2012
Promotion Duration	January 27, 2012 – February 11, 2012
Commitment Deadline	January 26, 2012. All Requests must be received by this date to participate.
Game Description	Let members get involved in this night of music by guessing who will win the Grammy Awards in a variety of categories!

We have announced our Predictive Games schedule for 2012. Prior to each event, “Need To Know” blog subscribers will receive an email with the option to sign up. These games are for points-based programs only.

The world is abuzz with “likes” and “commenting”, but do you really know how your audience is using Facebook? Do you have a Facebook strategy to help you grow your database?

These are some of the areas we recently explored with our national Facebook study.

With over 66K national responses, we asked some critical usage questions like:

• Have you ever “liked” a Facebook page to be part of a contest? National sample: 47.5% said yes

• How many hours a day do you spend on Facebook? National sample: 18.5% said 1 to 2 hours a day!

• Have you ever shared information about a contest or brand promotion with your friends on Facebook? National Sample: 31.8% said yes!

If you want to see how your market answered, go to: admin > reports > closed surveys > facebook survey.

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How You Can Use the Data
• Use the new “Get Social” module in your loyalty program to incentivize your audience to earn points for ‘likes’ for clients
• Pay attention to how much time your audience spends with Facebook daily and create a strategy to post relevant content more often
• Understand where your audience goes to get information updates most often
• Create on air and off air promotions that can help you leverage your biggest fans social streams to encourage like minded people to sample your brand

For more information on how to socialize your brand using your loyalty program and Facebook, email us at help@tritonloyalty.com

Part of the power of your VIP loyalty program is the ability to close the feedback loop between your audience and your brand.

Using your polls and surveys module you can create and post questionnaires that help keep you in sync with the pulse of your audience.
With over 47K national responses here’s what we found in our first 2011 Holiday Shopping survey:
• 61.5% plan on spending less this year than last on gifts
• 26% plan on giving gift cards
• 22% will be looking at daily deals sites for discounts
• 52% plan on using cash instead of credit cards
• 51% still plan on giving to charity despite the current economic conditions
If you’re interested in seeing the full national survey CLICK HERE!

If you’re interested in looking at how your market responded, go to: admin > surveys > closed surveys > Holiday Survey.

We’re excited to announce the Phase 1 rollout of our new Social Engagement (SEE) features. We are now offering the option to customize these features to match the look and feel of your sites! To get started, just download the instructions below, which demonstrate the different customizable features, and steps you can take to make these updates. If your still familiar with our SEE features, please see our 11.16.2011 and 11.18.2011 blog posts to learn more.

If you have any questions on what you can update or about SEE features, please contact us at help@tritondigital.com.

• Download the SEE Customization Kit

Congratulations to Froggy 98 – KFGE/Lincoln Nebraska.

NRG’s Program Director Steve Albertsen and team just launched their new “Froggy 98 Country Club” and knocked it out of the park!

Steve explains: “On Nov 18th, we found out that we won the FREE acoustic concert from Dierks Bentley to come to Lincoln on Dec. 9th. This was the kind of event that we thought would be a good place to launch the FROGGY 98 COUNTRY CLUB. We had an old VIP club, but it wasn’t very active, and didn’t mean much to listeners because there wasn’t any special benefit to being a member. We wanted a club that offered TRUE benefits, and was a very special club where membership would only be open a few times a year. (“Membership has it’s privileges!”)

We secured a venue for the concert and now we had to find a way to give out 3000 pair of tickets! Each day on the air we revealed another component of the Dec. 9 show. We could tell from the phone calls . Behind the scenes, we were developing our strategy as Triton was developing the Club.

Finally, on Monday (11/28), we let our listeners know that we were opening up the Froggy 98 Country Club for membership starting Tuesday (today) at noon. It would be open for only 72 hours. Friday at Noon, membership closes. The only way you get tickets is to be a member. At Noon on Friday, we’ll draw 3000 winners from all the members and they’ll get an e-mail confirming that they’re a winner, with instructions on how to pick up tickets.

By 4:30pm (only 4 ½ hours after opening up the club), we had 3100 members, enough to fill the auditorium where the concert will be held.

Next week, we’ll give Country Club members an additional chance to win by hearing a “cue to call” on the air….every hour. But if they’re not a Country Club member, they can’t win. We’ve created HIGH DEMAND and a real benefit to being a member. And it’s very special…..won’t be open all year ‘round. We’ll strategize and plan additional events and bonuses for opening up the club for additional membership only a few times a year.

At Triton Loyalty we believe that one of a kind, experiential opportunities like this are a ‘best practice’ when it comes to growing your database.

What have you done special for your audience lately?

Need ideas on how to integrate digital contesting into your 2012 promotional plans? Email us at Help@tritonloyalty.com for more great ideas!