We’re excited to announce the rollout of our new Social Incentives widget. This widget is powered by our Social Engagement Engine (SEE). It enables your audience to earn rewards points when they ‘Like’ any page you designate on Facebook (your page or any advertiser’s page), when they share content on Facebook, and when they initially log in using their Facebook account.

What do you need to do to turn on the new Social Incentives Widget?

If you are a StickyFish client, and you use our registration process, we’ve got you covered. We will be turning on a new ‘Get Social’ module in your StickyFish Get Points menu automatically. And if you maintain a page on Facebook already, we will go ahead and feature this page for points when the new module launches. If you have additional Facebook pages you want to feature (for yourself or an advertiser), just contact us and we will add these pages as well. This new module will be activated on a rolling schedule that starts today for some of our clients. Contact us for more information.

If you are not a Stickyfish client, or you are a StickyFish client that doesn’t use our registration process, drop us an email or give us a call at 770-919-9969. We’d love to talk to you about how you can take advantage of SEE. If you were able to attend our last product roadmap update, you got a sneak peek of SEE. It’s a powerful new platform that we’ve built from the ground up to help you increase your site traffic, conversions, retention, and referrals by making it easy to integrate social & game mechanics into your web sites and applications. We will be rolling out even more features from SEE very soon.

Release Notes – 10/17/11

A new version of our software was released on the 17^th.  This release contains both fixes and enhancements.  Here’s what’s been updated in this release…

Enhancement: Game reports – Optimized the code that generates the game reports so that the results are returned much more quickly.

Enhancement: Age restriction – Added code to enforce age restriction of 13 years and older to the CreateUpdateMember API.

Fixed: Facebook login – Fixed issue with Facebook login where a guest account could be associated with a member’s Facebook account. (more…)

A recent study by Buddy Media has produced some interesting factoids about when and how to post messages on Facebook to drive engagement.

Here are some of the highlights:
* Posts made between 8 PM and 7 AM receive 20% more user engagement.

* On Wednesdays, fan engagement is 8% above average.

* Posting one to two times per day produces 40% higher user engagement.

* Posting one to four times per week produces 71% higher user engagement.

*Posts with 80 characters or less receive 66% higher engagement. Very concise posts – those between one and 40 characters – generate highest engagement. Only 5% of all retail brand Wall Posts are less than 40 characters in length, even though these receive 86% higher fan engagement.

* Ask questions to spark dialogue – “question” Posts generate Comment rates double that of “non-question” Posts.

At Triton Loyalty we believe your brand needs to be everywhere your audience is. Use these new media channels to cross promote and bring users back into your database.

This is all about converting an anonymous Facebook relationship with your customers into a long term, relevant partnership.

In a recent Engagement Lab study we took a hard look at the impact of whether or not using Facebook “Bonus Codes” could drive increased engagement.

The results produced an astounding 25% engagement lift among our test group.

As a result, we’d like to launch a national Facebook “Bonus Code” promotion that would branded locally but implemented nationally by Triton Loyalty.

If you’d like to participate and get more details….email us at help@tritonloyalty.com and tell us “YES”.

Check out this upcoming StickyFish predictive game and click the “Sign Me Up!” button if you would like this game added to your site. Please be sure to include the name of any and all sites you would like included. These games are for points-based programs only.

Game: American Music Awards
Event Date	November 20,  2011
Promotion Duration	November 4 – November 21
Commitment Deadline	November 5, 2010. All Requests must be received by this date to participate.
Game Description	Give members a chance to predict the artists that will win at the American Music Awards ceremony.

A recent study published in BizReport.com done by SocialVibe suggests that offering ‘virtual’ incentives is a great way to get your audience to engage with a client brand.

In fact, 38% of those respondents in the study said that the incentive increased brand perception. In addition, the study states it’s a great way to ‘get people in the door’ for further client engagement.

See the story here.

Using your Stickyfish survey tools and polls is a great way to help YOU get your ‘foot in the door’ with potential clients by giving them ‘warm leads’ that you generate through the results.

As we approach Q4 and annual client renewals, take advantage of your loyalty toolbox to create a compelling reason to engage new clients and your database.

For more on how we can help you achieve your goals contact us at help@tritonloyalty.com

We are pleased to announce the beta release of our new Contesting Engine, Digital Ivy. This release will allow you to quickly and easily create and manage your very own custom User Generated Content (UGC) contests, which include photo, video, audio or text submissions, and then easily syndicate them across any number of markets and/or stations.

This release includes:

• User Generated Content Contests
• Submission and hosting of photos, videos, audio, text with fully gallery display and voting
• Moderation of submitted content (preview, accept/reject submissions prior to posting in public gallery)
• White Label – customizable look & feel
• Cross Channel Delivery – publish a contest to a microsite, grab embed tags and place it on your site or a sponsor site, list the contest in StickyFish & Fan Club programs. Run one contest and have the option to customize the look & feel, graphics and logos for each place you syndicate it.
• Database Synch and Single Sign On – comes configured to synch with StickyFish and Fan Club programs
• Mobile Friendly Display – optimizes for iPad, iPhone, Android, and more
• Facebook Sign In & Commenting – log in using your Facebook account, user comments are directly integrated with Facebook
• Social Sharing – users can share content with Facebook, Twitter, and more
• Multi-lingual – run contests in multiple languages (English and Spanish (Mexican dialect) available out of the box, additional translations can be added)

Release Notes – 9/13/11

A new version of our software was released on the 13^th.  This release contains both fixes and enhancements.  Here’s what’s been updated in this release…

Enhancement: Email preferences confirmation – Added a confirmation message to the edit preferences screen that users land on when they click to opt-out of an email.  The confirmation message summarizes any changes made to the user’s preferences. (more…)

Release Notes – 9/1/11

A new version of our software was released on the 1^st.  This release contains both fixes and enhancements.  Here’s what’s been updated in this release…

Enhancement: Facebook sharing – Added an additional prompt for users to share to social when they complete a trivia, audience appointment, bonus code, survey, or enter a contest. (more…)