Our goal is to ensure that our clients stay in full compliance with Facebook’s TOS.  Once we have clarity from Facebook on a methodology we are certain meets their current TOS, we will seek to relaunch an easy method of rewarding points for a Like.

In the meantime, we strongly recommend use of ‘Fan-Gated’ Digital Ivy Facebook contests to drive more Likes for yourself or a client.  These sweeps or UGC contests can be set up directly in Facebook to require a Like in order to enter, and are a powerful way of driving more Facebook Likes.  To learn more about Digital Ivy, please visit http://tritondigitalsupport.com/training/

Should you have any questions, or need assistance, please feel free to email us at help@tritondigital.com or by calling (770) 919-9969.

Thank you,

Your Triton Digital Applications & Services Support Team

Please join us for our Spring update on Triton Digital’s Applications & Services product roadmap. This webinar will provide a review of recent enhancements and an overview and timeline for the release of upcoming new features. Join us on May 3rd at 1pm EST or May 8th at 1pm EST.

While we encourage your active participation, we also recognize that your time is valuable and time conflicts may exist. As a result, we will make a recording available after the calls if you are not be able to attend either session. Should you have any questions, please feel free to contact us by email at help@tritondigital.com or by calling 877-TDM-WEB1.

Cheers!

- Your Triton Digital Applications & Services Support Team

We’re excited to announce new weekly training webinars for Immediate Insights. Immediate Insights is a research tool that delivers reliable, affordable consumer feedback in no time flat.  Immediate Insights allows you to manage surveys across a number of delivery channels. Immediate Insights allows you to:

• Create and launch perceptual surveys
• Surveys can include an opt-in question – allowing clients to collect qualified leads
• Surveys can appear within your existing Stickyfish and FanClub sites
• Embed surveys into your website or other websites outside of your loyalty club
• Syndicate surveys across multiple sites
• Built-in support for all mobile platforms

Learn how to use the new Immediate Insights survey platform.  This training provides an introduction Immediate Insights and its robust feature-set.  After the webinar, you will have the knowledge create your own survey, syndicate it and view reports.

Immediate Insights training webinars are now available every Monday at 1:30pm EST.  For more information and to sign up, please visit http://tritonloyaltysupport.com/training/#immediateinsights

Cheers!

- Your Triton Digital Support Team

We’re excited to announce new weekly training webinars for Digital Ivy.  Digital Ivy is a powerful, flexible, and easy-to-use stand-alone contesting engine. It allows you to manage multiple promotions across a number of delivery channels. Digital Ivy is both flexible and extremely powerful, enabling you to:

• Create and launch photo, video, audio, or text submission contests
• Contests are automatically optimized for all mobile platforms
• Contests will appear within your existing StickyFish and FanClub sites
• Embed contests into your website or other websites outside of StickyFish and FanClub
• Syndicate contests across multiple sites with unique presentations for each while retaining the same user and prize pool

The new weekly Digital Ivy training webinars will teach you how to use the Digital Ivy contesting engine to create, customize, syndicate, and manage your contests. This training provides an introduction to Digital Ivy including the user view as well as the administrative back-end.  After the training you will have the knowledge to create your own unique contest, syndicate it, publish it to facebook, moderate incoming comments and submissions, view reports and pick a winner.

Digital Ivy training webinars are now available every Tuesday at 3pm EST.  For more information and links to sign up, please visit http://tritonloyaltysupport.com/training/#digitalivy

Cheers!

- Your Triton Digital Support Team

Advertiser Name:  Duke Energy

Station Market: Cincinnati Hubbard

Campaign Dates: 11/7/2011 – 1/16/2012

Elements Used: Featured Link

Advertisers Objectives:  Click thru’s to their Utility info on their website.

Questions for you: 

Did your client feel the campaign accomplished the objectives?  Yes.

What were the advertiser’s reactions to the results?  Very positive!

Did adding the rewards campaign increase the total of the buy to the station?  Yes.

Questions for your client:

Is this a likely renewal?  If the campaign continues, we’ll use the Featured Link again.

What kind of success did the campaign generate (i.e. did the revenue increase, did the web traffic go up, etc.)?  Over 4,000 click thru’s to our website!

Please remember to return the feedback document we email after your StickyFish campaign ends, so we can continue to share great news like this with you more often.  We email this form about a week after the campaign ends.

Reach out to us anytime with questions or ideas you have about how a StickyFish campaign can help bring you and your clients great feedback like listed above…that’s what we’re here for.  Just click the Contact Us link above!

AND DON’T FORGET!  Save The Date! Triton Digital Applications & Services Winter Roadmap Presentation.

Triton Digital’s Applications & Services Division would like to invite you to attend the following Winter Roadmap Presentation.  The digital landscape is evolving quickly, and Triton Digital is rapidly leading the way on enhancing existing products as well as releasing new offerings. Register now to learn more about the latest features and products we have released, as well as our upcoming product roadmap. Don’t miss out on this opportunity to discover even more ways to engage your digital audience. This will be an important update for both existing and future clients to attend.

Please register for the following session:

Date:  Thursday, February 2, 2012

Time:  1:00 PM – 2:15 PM EST

Registration Link:  https://www1.gotomeeting.com/register/471253024

Cheers!

Your Triton Digital Support Team

Triton Digital’s Applications & Services Division would like to invite you to attend one of the following Winter Roadmap Presentations.  The digital landscape is evolving quickly, and Triton Digital is rapidly leading the way on enhancing existing products as well as releasing new offerings. Register now to learn more about the latest features and products we have released, as well as our upcoming product roadmap. Don’t miss out on this opportunity to discover even more ways to engage your digital audience.

Please register for one of the following sessions.

Triton Digital – Applications & Services Division Winter Roadmap Update

Date:  Monday, January 23, 2012

Time:  1:00 PM – 2:15 PM EST

Registration Link:  https://www1.gotomeeting.com/register/138914033

Date:  Thursday, February 2, 2012

Time:  1:00 PM – 2:15 PM EST

Registration Link:  https://www1.gotomeeting.com/register/471253024

While we encourage your active participation, we also recognize that your time is valuable and conflicts may exist.  As a result, we will make a recording available after the calls should you not be able to attend either session.

For up to the minute information on the Triton Digital Roadmap Update, please visit our support site at www.tritonloyaltysupport.com.  Should you have any questions, please feel free to contact us by email at help@tritondigital.com or by calling 877-TDM-WEB1.

Cheers!

- Your Triton Digital Applications & Services Support Team

What Can I Customize? 

Ladders:  New ‘ladders’ are being launched… an XP (experience) ladder, a Survey ladder, and a Trivia ladder.  A points ladder is something you climb.  They are used to power levels, and ranking on leaderboards.  In contrast to StickyFish’s points currency (which you earn and then redeem, causing your balance to go up and down), you only earn points in a ladder, you don’t redeem them.  For example, we are introducing a points ladder for StickyFish Trivia.  The ladder will be named ‘Trivia Junkies’ and the points will be called ‘Trivia Answered’.  Each time you complete a Trivia in StickyFish, you will be credited for 1 Trivia Answered and you will see on a leaderboard on the StickyFish site showing how you rank against other Trivia players in total Trivia Answered.  You will also unlock Trivia Junkie badges as you answer more Trivia and level up.

For these ladders, you can customize any of the following:

1. Name of the Ladder Points – for example, completing a Trivia earns you 1 ‘Trivia Answered’.  You could rename this to ‘Trivia Completed’ or anything else you want.
2. Icons/Badges – we associate an icon with the overall ladder, and then a badge with each Level you achieve in the ladder.  You can swap these out for your own custom icons or badges.
3. Level Names – each Level in a Ladder is given a specific name.  For example, in the Trivia Junkies ladder, the first Level is called ‘Level 1 Trivia Junkie’… Level 2 is ‘Level 2 Trivia Junkie’… and this continues up through 10 Levels.  You can rename these levels to anything you would like.
4. Notification Text – when a member unlocks a new Level, a notification alert pops up on their screen.  You can customize what these alerts say for each Level.

Widgets:  Two new widgets are being launched in your StickyFish site… a profile widget and a leaderboard widget.  The text and background colors of these widgets can be customized. 

For the leaderboard widget, you can customize the following color areas:

1. Member name color
2. Level text color
3. Performance text color
4. Leaderboard list background color
5. Profile background color

For the profile widget, you can select from the following widget skins that would best match the colors and personality of your site.

How Do I Request a Customization?

Email the Help Desk at help@tritondigital.com and ask for the customization form to fill out and return.  Please allow for up to 72 hours for customizations to take effect.

You can read the full descriptions of these features in our November 18th blog post.  You can also preview these new features on our Atlanta’s Rock demo site.  We recommend logging in with your Facebook account, and then completing at least one Survey and one Trivia to unlock the first badge for each.

Cheers!

- Your Triton Digital Support Team

Advertiser Name:  MTI Distributing

Station Market:  Minneapolis

Campaign Dates:  October

Elements Used:  Bonus Code, Featured Link, and Trivia (video and audio)

Advertisers Objectives:  Increase Toro snow blower sales at Toro Dealerships in the Twin Cities.

Questions for you: 

Did your client feel the campaign accomplished the objectives?  YES.  They felt there was a lot of traffic, clients mentioning the campaign, and ultimately sales.

What were the advertiser’s reactions to the results?  So far just satisfaction, they just received the numbers, but initial reactions were positive.

Did adding the rewards campaign increase the total of the buy to the station?  YES.

Questions for your client:

Is this a likely renewal?  YES.  (has been for the last couple of campaigns since it is so successful)

What kind of success did the campaign generate (i.e. did the revenue increase, did the web traffic go up, etc.)?  See above.

Please return the feedback document we email after your StickyFish campaign ends, so we can continue to share great news like this with you more often.  Reach out to us anytime with questions or ideas you have about how a StickyFish campaign can help bring you and your clients great feedback like listed above during this holiday season…that’s what we’re here for!  Just click the Contact Us link above!

Cheers!

Your Triton Digital Support Team

SEE (Social Engagement Engine) is a powerful new platform that we’ve built from the ground up to help you increase your site traffic, conversions, retention, and referrals by making it easy to integrate social & game mechanics into your web sites and applications.

If you are a StickyFish client, and you use our registration process, we’ve got you covered.  This new tool is perfect for your clients who are looking to increase their Facebook “Likes.”  If you have advertiser Facebook pages you’d like us to add, just shoot an email to http://tritonloyaltysupport.com/contact-us/ and we will add these pages for you.

A few quick tips regarding the early stages of SEE Facebook “Likes” are below:

1. Requests are to be emailed to http://tritonloyaltysupport.com/contact-us/
2. 3 -day turnaround from receiving request with call letters, URL, and URL Title.
3. No reporting available at this time.
4. No set start/end date for pages.  Link is live until member “Likes” it.
5. Up to 10 links viewable at one time on your rewards page.  Once a link is “Liked” the next link rotates up from the list into view.
6. 250 points for “Liking” the pages of DJ’s or anything station related.  500 points for Advertiser pages.
7. Members must be logged in with their Facebook account to view list of pages to “Like.”
8. ‘Get Social’ module is located under the ‘Get Points’ section of your rewards club.
9. Once a page is “Liked” it does not open the Facebook page in a browser window.
10. Facebook “Likes” are added by the Triton Digital Support Team only by using our Social Engagement Engine (SEE).

And stay tuned, as we will be rolling out even more features from SEE very soon!

Cheers!

- Your Triton Digital Support Team

Advertiser Name: Sacramento Black Rifle

Station Market: Sacramento

Campaign Dates: Late Sept to Mid Oct

Elements Used: Survey

Advertisers Objectives:  Generate qualified leads for people in the Sacramento marketplace that have an interest in purchasing a gun in the next year.

Questions for you:

Did your client feel the campaign accomplished the objectives?  Yes. This is a completely different type of advertising for my client and it showed him the value of my company. He was very impressed with the detail of each report and it was the difference maker in me getting this deal.

What were the advertiser’s reactions to the results?  Very Excited and impressed.  I was trying to explain to him how it works and he actually took the survey himself. When his name showed up he knew that we were not just pulling a bunch of names out of the air.

Did adding the rewards campaign increase the total of the buy to the station?  I would say so. He has not spent money yet but we carved out a significant chunk of their marketing dollars for 2012. 

Questions for your client:

Is this a likely renewal?  Yes after they get back to all of the people that opted in to receive more information.

What kind of success did the campaign generate (i.e. did the revenue increase, did the web traffic go up, etc.)?  They received a total of 16 different people who wanted to be contacted to receive a special offer. They have been out of town for the last couple weeks so I have not had a chance to find out how many of those 16 turned into actual sales. Based on the answers to the survey questions I think they are all very close to “pulling the trigger” on purchasing a new gun.

**On a side note**

This whole experience showed me the value of what you guys bring to the table and I have been actively selling this since we started the Sacramento Black Rifle survey. I have used in as a case study for all the different advertisers that I have pitched over the last 4 weeks.

What great feedback!  Remember to fill out and return the feedback form you receive after your StickyFish campaign has ended, so we can continue to share these success stories with you.  Please reach out to us anytime with questions you have about how a StickyFish campaign can help you and your clients…that’s what we’re here for!

Cheers!

Your Triton Digital Support Team