Hi there folks! Josh Allen here, and I have a great way to help your clients get the most brand exposure for theiradvertising dollar. Presenting Sponsorships with StickyFish are an incredible way to weave your client’s advertisements throughout an entire station website, and they also provide an opportunity to get those valuable on-air mentions that every client seeks.
Presenting Sponsorships are considered true anchor StickyFish elements for those clients that are seeking to establish long-term campaigns on your radio station websites. Advertisers that set up a Presenting Sponsorship on site are gaining an array of benefits that include immediate access to additional StickyFish elements such as surveys or trivia, all while becoming an endemic part of your radio station rewards program. An analogy that we often use involves the Coca Cola ad sponsorship of American Idol on Fox; Coca Cola has branded itself to American Idol to the extent that you can’t watch the show without being reminded of Coca Cola’s support at every turn. The same rule of thumb applies with a StickyFish Presenting Sponsorship. Your client’s advertisements become the forefront for your entire rewards program (i.e. “WXXX Rewards Club – Presented By Joe’s Cafe”). Here is a great example of what an actual sponsorship looks like when it is live on site:
http://winstuff.tampabays10.com/main.aspx
As you can see, a Presenting Sponsorship provides a number of amazing benefits:
- Top level exposure on rewards club site
- Increased ad space on rewards club site
- Additional StickyFish elements to be incorporated into the program
- On-air mentions by programming (i.e. “Check out WXXX’s rewards club presented by Joe’s Cafe today!”)
Here is another great example of what a sponsorship can look like on your station’s site:
http://rewards.q101online.com/Login.aspx
When your client sets up a Presenting Sponsorship with StickyFish you can assure them that no matter where listeners click to on your rewards club website, they will be reminded that the entire program is essentially made possible by your client’s generous sponsorship efforts. Listeners will ultimately come to associate the rewards club program with your client at every turn! Give us a call at Enticent Sales Support today and let us help you take your client to the next level with a StickyFish Presenting Sponsorship !
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