Hey everyone! Josh Allen here, and I wanted to pass along another great tip for helping your advertising clients achieve the online exposure they’re looking for. In these tough economic times many businesses are offering a variety of discounts and promotions with the use of coupons to help gain more business. However, print coupons in newspapers, magazines, and other forms of traditional media have seen their effectiveness decline over the last few years. Don’t believe me?
A recent study from the popular research website eMarketer released data that shows online coupons are currently outpacing those in print media when it comes to the number of actual redemptions. The eMarketer study noted that U.S. retailers are increasingly looking to develop online coupons rather than traditional print media coupons simply because the rate of redemption is significantly higher for online coupons.
According to coupon processor Inmar, 13% of online coupons were redeemed in 2008, versus only a 1% redemption rate for print coupons. Online coupons are growing at a furious pace, too, posting a 140% growth rate over 2007′s previous high.
- eMarketer.com
The good news for your clients is that StickyFish has been using online Special Offer coupons for quite some time to enhance advertiser campaigns. Enticent Sales Support will work with you to develop a Special Offer for your client, and can easily create a customized coupon with a variety of graphic tools. We always recommend that advertisers who choose to pursue a StickyFish Special Offer make it a point to develop a promotion that is unique to their online campaign. This is an easy way to encourage rewards club members to actively engage in the online campaign program in order to receive a discount or offer that cannot be found anywhere else. Give Enticent Sales Support a call today and let us help you create your next Special Offer with StickyFish!
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